Some insights can’t be captured through a checklist, they live in emotions, experiences, and personal stories. That’s why In-Depth Interviews matter. At MLRS Global, we approach every interview as a real conversation, not a script. Our trained researchers take time to understand each respondent, ask thoughtful follow-up questions, and explore the “why” behind every opinion. This helps you uncover motivations, challenges, and perceptions that numbers alone can’t explain.
We prioritize comfort, clarity, and trust throughout the process. Whether the conversation happens over phone, video, or in person, we ensure respondents feel heard and respected which leads to honest, detailed responses. Every interview is recorded, analyzed, and captured with precision, giving you insights that are rich, nuanced, and directly tied to your strategic goals.
Interviewers build rapport, helping respondents open up and share meaningful perspectives.
Perfect for exploring motivations, emotions, experiences, and decision-making behaviors.
Researchers trained to probe naturally, guide conversations smoothly, and capture valuable detail.
Phone, video, or face-to-face depending on audience, geography, and project needs.
Clear recordings, structured notes, and detailed summaries that support strategic decisions.
Great for sensitive subjects, expert interviews, B2B discussions, and high-value insights.
IDIs work well for exploratory studies, concept testing, expert interviews, customer experiences, and sensitive topics requiring deeper emotional understanding.
Most interviews range from 20 to 60 minutes, depending on the complexity and goals of the research.
Yes. We recruit both consumers and hard-to-reach B2B profiles based on your specific criteria.
We offer phone interviews, video interviews, and in-person sessions based on feasibility and project needs.
All interviews follow structured guides, are recorded (with permission), and undergo detailed checking and transcription to ensure precision.
