Market research continues to evolve, but one method that has remained relevant across the world is CATI – Computer-Assisted Telephone Interviewing. It combines the clarity of human interaction with the efficiency of technology, making it a trusted approach for collecting reliable data across industries and countries. What Does CATI Mean? CATI is a telephone-based research […]
What is CAWI? A Simple Guide to Computer-Assisted Web Interviewing
Digital research has transformed the way organisations collect data, and one of the most widely adopted methods today is CAWI – Computer-Assisted Web Interviewing. It is a modern, flexible, and cost-efficient way to conduct surveys online, reaching respondents anytime and anywhere. What Does CAWI Mean? CAWI refers to online surveys that respondents complete themselves through […]
CATI vs CAWI: Key Differences, Benefits & When to Use Each Method
Choosing the right data collection method is crucial to the accuracy, speed, and cost of any research study. Among the most widely used approaches are CATI (Computer-Assisted Telephone Interviewing) and CAWI (Computer-Assisted Web Interviewing). While both leverage technology for efficient data collection, they differ in execution, cost, respondent experience, and ideal use cases. This guide […]
Why Data Collection Matters in Market Research
Market research is only as strong as the data it is built on. Whether a business is launching a new product, improving customer experience, entering a new market, or refining its brand strategy—data forms the foundation of every decision. Data collection is the first and most critical step of the research process because it determines […]
A Simple Guide to In-Depth Interviews (IDIs) for Market Research
In-depth interviews, commonly known as IDIs, are one of the most powerful qualitative research methods used to uncover rich, detailed insights directly from participants. While surveys and quantitative research provide the “what,” IDIs help understand the “why” behind consumer attitudes, motivations, and behaviours. This guide offers a simple and practical overview of what IDIs are, […]
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